2024 | Co-op
Merrell | Merrell x Pyra
This Australian exclusive collaboration reimagines Merrell’s Hydro Moc all-terrain shoe through PYRA’s lens. The design maintains the Hydro Moc’s renowned comfort and ease of use while featuring a highly durable, water-friendly EVA foam cage upper.
Merrell Australia: Francis Pascua, Isabella Hunter, Anna Shahrul, Roger Bruton
Pyra: SAM MOORE
2024 | Co-op
Saucony | Saucony x Pace Athletic
Over 12 months in the making, the Saucony x Pace Athletic Sydney/Eora Endorphin Speed 4 honours unity with the city and respect for the Gadigal people of the Eora Nation. Featuring artwork by Indigenous artist Glen Liddiard, the shoe's design pays homage to the land's stories and history.
Saucony Australia: Kate Matts, Francis Pascua, Isabella Hunter
Pace Athletic: Will Hatton, Cassie Hatton, Michelle Sleeman
2024 | Co-op
Merrell | Attaquer
A year in the making, it was fun seeing some of my favourite worlds (Outdoor + Cycling) merge with the Attaquer team.
A variation on a classic, the ATTAQUER x MERRELL Hydro Moc At Cage. Super-resilient and water-friendly, an external rear sling that locks in the heel, with a toggle lace closure giving the wearer easy-on easy-off functionality - optimised for life by bike.
Merrell: Francis Pascua, Isabella Hunter, Roger Bruton
Attaquer: Stevan Musulin, Benjamin Juzwin, Kate Barnes
2023 | Co-op
Kappa | Attaquer
Forging a new heritage where football meets the golden age of Italian cycling 🏁
The collection, encompassing a range of technical and casual pieces, draws on the rich wellspring of inspiration found at the intersection of Football + Cycling: Radball. Football by bike.
It was so surreal seeing this project come to life. Amazing job Stevan Musulin and everyone at Attaquer. Big thanks to Stefano Giolito and all the team at BasicNet for believing in this vision.
Attaquer: Stevan Musulin, Benjamin Juzwin, Kate Barnes
Kappa: Stefano Giolito, Giulia Guglielminotti
Accent: Francis Pascua, Isabella Hunter
2017 | Co-op
G-Star RAW | RAW Radio
An exploration of G-Star Elwood X25 through MUSIC and IMAGES at China Heights Gallery, Sydney.
RAW RADIO, in collaboration with Sony brought together 25 cultural creatives to launch Drop II of the G-Star Elwood X25 collection. 25 prints curated for G-Star by Pharrell Williams.
Asta | Billy Davis | Byron Spencer | Charlotte Agnew | Chloe Nour x Carla Uriarte | GXNXVS | Karoline Egelund | Lily May Mac | Louise Van De Vorst | Lucy Blay | Maya | Memu Conteh | Michelle Banares | Millie Sykes | Natalia Parsonson | Nicole Millar | Rachel Rutt | Rachel Tee Tyler | Sean Brady | Sticks & Stones Agency | Teresa Vu | Tkay Maidza | Vincent Tolefe | Yasmin Suteja | Yemisul
Production: Arc Factory
Marketing: Francis Pascua
Technology Partner: Sony Australia
2022 | Co-op
Superga | Superga x Aje Organics Collection
Aje and Superga unveiled their third collaboration, reissuing the sell-out organics shoes in two new, limited-edition styles. The communications plan included a David Jones window rollout, influencers, VIP early access, EDMs, socials, paid & earned media.
Aje: Kate Thomas, Sophia Kondilis, Bridie Alman
Superga: Francis Pascua, Isabella Hunter
2023 | Co-op
UGG | Skill Tester Window for Platypus
To celebrate the launch of UGG into Platypus Shoes, we launched the UGG Skill Tester window featuring some key fashion styles like the Tazz Slipper, Fluff Yeah Slide & Tasman.
The Pitt Street Sydney window ran from March 23 until April 5, 2023
Production: Black Sheep Productions & Dashing
UGG: Francis Pascua, Isabella Hunter, Brian Fernandez
Platypus: Briony Kent, Cameron Kelly
2012 | Co-op
Supply Store | Odd Future Sweat Shop Sydney
To coincide with their first Australian tour, Supply Store teamed up with OFWGKTA to create the Odd Future Sweat Shop. The store was open for 1 week from January 24, 2012 and stocked a range of OFWGKTA & Golf Wang products. As featured on Hypebeast, Pedestrian & Purple Sneakers.
Project Manager: Francis Pascua
Odd Future Manager: Christian Clancy
Retail Partner: Supply Store
2021 | Co-op
MAISON de SABRÉ | Pop-Up MAISON Sydney
In partnership with Sony, MAISON de SABRÉ celebrates the brand’s universe of colour with a stimulating sensory experience, inviting customers to step into the experiential world of MAISON de SABRÉ.
Project Manager: Francis Pascua
Technology Partner: Sony Australia
PR: Arc Factory
2023 | Co-op
Autry | Hype DC QV Melbourne
To coincide with the Australian Open, we paid homage to Autry's long-standing history with Tennis. Worn most famously by Bob Lutz, the iconic US tennis player who won 54 titles including 5 grand slam titles with doubles partner, Stan Smith.
Photographer: Campbell James
Production: Black Sheep Productions
Marketing: Francis Pascua, Isabella Hunter, Natalie Or, Stephanie Jackson, Tia Paterson
2018 | Co-op
G-Star RAW | Jaden Smith x Republic Boutique
Jaden Smith + G-Star RAW Forces of Nature collection launch at Republic Boutique, World Square Sydney. Refreshments by Heineken Australia and music provided by Chanel.Deejay.
Marketing: Francis Pascua
Technology Partner: Sony Australia
Retail Partner: Republic Boutique
